Solidify Your Success With Strategy
Identifying your goals, the site’s usability, and how people will find the site are all part of the online planning process and play a HUGE role in your web strategy. From a quick-hitting microsite to an enterprise digital strategy, we’ll guide you through the planning, design, and optimization of world-class interactive destinations that accurately project your brand to your target audience.
Understand your target consumer – It’s crucial to the success of your online presence to know how your consumers make decisions, what their thought processes are, how experienced they are as buyers, what keywords they use when searching for your products or services, and which social media platforms they use.
Forming the message – To form a compelling message, we explore what customers are talking about and figure out their concerns and interests. We then determine how you can become a part of their conversation and what value your product or service has to offer them.
Identifying channels – We explore where the client’s customers are engaged on the internet and find the best way to reach them. We choose our placements carefully to optimize return for any-sized client budget.
Establishing metrics – We begin projects by identifying baseline success metrics with you. Our entire digital strategy is focused on reaching your goals, completing objectives, and increasing your key performance indicators. Through the entire process, we measure against the metrics that were initially defined.
LeverDigital’s approach goes beyond a traditional website redesign, grounding your vision in solid strategy. We’ll help you realize true online growth through data-driven decisions, careful budget consideration, and knowledgeable asset planning.
Setup a consultation with us to review your current online strategy or have us begin work on a new web strategy for you!