Social Media

7 Essential Elements for Your Small Business Website

Why does your small business have a website? It may be because you feel like you have no choice. In order to compete in today’s world, your company—no matter its size, scope, or industry—needs to have a presence on the Web, and it’s as simple as that. For this reason, many small companies scramble to … Read more

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The Best Marketing Investment You’ll Ever Make

Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on. Where should companies invest to attract more attention and engage those that would influence or act on buying? To answer that question, we could consider the promotional advantages of each discipline: Inbound … Read more

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Tweeting: An Olympic Sport?

August 9th, 2012
Tweeting: An Olympic Sport?

The London Olympics have been dubbed the “social media Olympics.” Again, social media find their way into the big story of the day, but keeping perspective is important. Only a fraction of Internet users spend much time on Twitter (8 percent), and the virtual world pales in comparison with real Olympic athletic achievement. There is no doubt that Twitter, … Read more

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8 Ways to Improve Your Site Over the Weekend

Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking, analyzing, and generally optimizing the performance of their site(s), which can take up … Read more

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10 Essential Features of Every Good Business Website

  So your business has a website — or you’re in need of one for your brand new venture. Web design can be an overwhelming process, so we’ve spoken to a few web designers who told us what you need to have on your site … and what you can probably do without (like crazy … Read more

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The Social Media Sharing Habits Of Men And Women

Who do you think shares more about themselves on their favourite social media sites: men or women? uSamp surveyed 600 men and women about how they share personal information socially online, including education, income, occupation, race, religion, political affiliations and shopping preferences, and, perhaps unsurprisingly, discovered a clear gender gap between the sexes. While women … Read more

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3 Signs Your Facebook Marketing Needs To Get Serious

Here are three common mindsets among people who aren’t heading down the right path in social media. 1. My Son Or Daughter Does That For Me If your son or daughter is a college graduate with a broad-based education that includes a degree in mass communications, I’d say you may be on the right track. However, … Read more

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Facebook Says Listen and Watch. Advertisers Get Ready.

Facebook is breaking the mold again!   In September, Facebook announced the Timeline, the new open graph, and social actions (verbs, essentially), which would let people go well beyond the “like” when sharing Facebook content. “[We’re] going to make it so you can connect to anything you want in any way you want,” said Facebook … Read more

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