Looking to buy a new Kindle Fire or Xbox product? How about making your purchase through a hashtag? Twitter has teamed up with American Express to allow purchases on the site, raising questions about the company’s future in e-commerce.
Looking to make a new purchase from Amazon, Sony, or Xbox? How about making your purchase through a tweet? A new partnership between Twitter and American Express will allow users to connect their American Express credit cards through the Twitter site and then make purchases from select retailers, the Wall Street Journal is reporting.
Items up for sale through Twitter include American Express gift cards, Amazon Kindle Fire tablets, and Donna Karan jewelry, according to the Journal. Twitter has not yet responded with a comment on the partnership, but a press release from American Express explains how the hashtag purchases will work:
Most of Twitter’s monetization efforts so far have come through marketing and advertising, such as promoted tweets which now cost up to $200,000 a day, but this partnership that allows purchases through tweets could move the company toward e-commerce opportunities as well. In March, an American Express partnership allowed consumers to link their cards and Twitter accounts to then receive coupons through the service.
Originally posted at Boston.com by GigaOM