The Blog

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at a Buddy Media event … Read more →

It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively. With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best. The upshot: When you talk about things related … Read more →

Following Trails Only a Beauty and a Wedding Blog Real Simple caused a stir on the web in December when it told Ad Age that it was getting more referrals from a relatively obscure platform called Pinterest than from Facebook. Five months later, it has joined an exclusive “100,000 Club” comprising brands with a six-figure following on … Read more →

Buying one share of a stock will not lead to extensive financial gains or losses, but for those interested in a collectible from Facebook’s Friday initial public offering, the social network will issue paper stock certificates, according to its IPO filing. CNNMoney reported that “investors” seeking to purchase a single Facebook share can turn to companies including GiveAShare.com and OneShare, adding … Read more →

Facebook is testing a product called “Highlighted Posts” that potentially puts the company into the online classified ads arena dominated by Craigslist by letting users amplify their status updates. The feature — discovered by Stuff, a New Zealand blog (which is unaffiliated with the U.K. publication of the same name) — is being tested with a “small … Read more →

Could Facebook become the next Dropbox — or a haven for sharing files without regard to copyright? The social network has revealed to Mashable that all Groups will now offer the ability to send files. This update rolls out to a small percentage of groups Thursday, and will become available to others during the following days. If … Read more →

On May 1st there was a big announcement by Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg on ABC News’ “Good Morning America” involves organ donation. “GMA” anchor Robin Roberts, sporting a hoodie for the occasion, spoke with Zuckerberg at Facebook’s headquarters in Menlo Park, Calif., announcing that users of the … Read more →

Facebook announced the price for its initial public offering at $28 to $35 per share Thursday afternoon. The company will offer 337,415,352 shares of Class A common stock at a yet-unspecified date. A statement from Facebook reads: “Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 157,415,352 … Read more →

 …to indicate whether activity will be shared after users click links: Some Facebook users are seeing a new icon on News Feed items which link to sites that share activity back to a user’s Timeline. The color of the icon indicates whether clicking the link will generate a story alerting users’ friends that they read … Read more →

That didn’t take long: Pinterest is now comfortably in third place in terms of traffic for social networks, trailing Facebook and Twitter. Experian said Pinterest saw its traffic jump 50 percent in February compared with January, vaulting it past more entrenched social networks such as LinkedIn, Tumblr, and Google Plus. Facebook not only held onto the top spot, but retained dominance … Read more →