Author Archives: Kathey

Facebook to Launch Graph Search Monday

Facebook will launch its upgraded search engine Monday. Originally announced in January 2013 and dubbed Graph Search, the new search engine lets you search your Facebook social graph for people, places, photos and interests. With the new search engine, users will be able to ask specific questions, such as “which of my friends live in … Read more

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25 Tech Terms Every Entrepreneur Should Know

An industry’s jargon can be hard to decipher, and tech-related terms can be particularly perplexing. Here are 25 terms every small business owner needs to know: Server Hosting Servers are devices that support a company’s computer and Internet networks. Servers are typically owned by Internet service providers (ISPs), who lease out server space in addition … Read more

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How to Skip the Sleaze and Build a Real Professional Network

You’ve heard it before: “It’s not what you know, it’s who you know.” Of course it helps to know things, but it also helps to know people who can get you in the position to show off what you know. Those people are your professional network. Here’s the lowdown: a “professional network” is just code … Read more

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Facebook Launches Clickable Hashtags #Finally

File this one under “It’s About Time.” Today, in a post on its news blog, Facebook announced it would finally be rolling out functional, clickable hashtags. Hallelujah (#NoSarcasm). Facebook indicates the update is in response to the fact that until now, “there has not been asimple way to see the larger view of what’s happening or … Read more

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Easy, Gorgeous Graphics for Your Business with Free Online Tools

Viral social media posts today are hyper-visual, and your business posts must follow suit. Users online have all the attention span of caffeinated goldfish so it’s even more important to showcase your fabulosity with stunning, beautiful imagery. That makes hiring a professional graphic designer one of the best investments you can make in your business … Read more

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Facebook Unveils Verified Pages And Profiles, Takes A Page From Twitter’s Playbook

Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears … Read more

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What Does Tumblr Being Owned by Yahoo Mean For You?

Monday, Yahoo announced that it reached deep into its pockets for $1.1 billion and used the cash to acquire Tumblr, the social media and blogging network. As with most big-tech-company-buys-small-tech-company acquisitions (see Facebook and Instagram) there are big questions about what will happen to Tumblr as its users know it today. Some have started to jump … Read more

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Did Google Just Try to Totally Change How Search Works?

Google might have just added a huge feature to Search. It’s trying to make it conversational. The first big search move that Google announced today at I/O was to make it more personal, so you can search for things like “my flight to london” and get information for your upcoming flight to London. Naturally. Like Google Now … Read more

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The Best Marketing Investment You’ll Ever Make

Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on. Where should companies invest to attract more attention and engage those that would influence or act on buying? To answer that question, we could consider the promotional advantages of each discipline: Inbound … Read more

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10 Super Easy SEO Copywriting Tips for Improved Link Building

Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links? Try 378 to 6. In addition to its visual appeal, the left post was more timely, useful and informative – all hallmarks of copywriting grace. … Read more

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