Facebook Unveils Verified Pages And Profiles, Takes A Page From Twitter’s Playbook

Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears … Read more

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What Does Tumblr Being Owned by Yahoo Mean For You?

Monday, Yahoo announced that it reached deep into its pockets for $1.1 billion and used the cash to acquire Tumblr, the social media and blogging network. As with most big-tech-company-buys-small-tech-company acquisitions (see Facebook and Instagram) there are big questions about what will happen to Tumblr as its users know it today. Some have started to jump … Read more

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Did Google Just Try to Totally Change How Search Works?

Google might have just added a huge feature to Search. It’s trying to make it conversational. The first big search move that Google announced today at I/O was to make it more personal, so you can search for things like “my flight to london” and get information for your upcoming flight to London. Naturally. Like Google Now … Read more

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The Best Marketing Investment You’ll Ever Make

Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on. Where should companies invest to attract more attention and engage those that would influence or act on buying? To answer that question, we could consider the promotional advantages of each discipline: Inbound … Read more

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10 Super Easy SEO Copywriting Tips for Improved Link Building

Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links? Try 378 to 6. In addition to its visual appeal, the left post was more timely, useful and informative – all hallmarks of copywriting grace. … Read more

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