Whether it’s copy for a landing page or a banner ad, writing goal-oriented copy can be a daunting task, even for the most experienced copywriters. Like website design, opinions about copy are not only subjective, but also plentiful. Likewise, both departments can benefit from a plan of attack and some best practices. Establish Goals Schedule a … Read more →

Old Spice is adding interactivity to its viral video repertoire with its latest spot for its new scent, “Danger Zone.” In the “Muscle Music” ad, Old Spice Guy Terry Crews composes music by doing nothing but flexing his muscles. Each muscle is hooked up to a different musical instrument, which is activated when the muscle flexes. The coolest … Read more →

Google+ is introducing vanity URLs, allowing users to further customize their profile pages, the company announced Monday. The vanity URLs are short, easy-to-remember web addresses that link directly to a member’s profile or page on Google+, according to a blog post by employee Saurabh Sharma. The new addresses will be markedly different from their current format. Right now, … Read more →

The London Olympics have been dubbed the “social media Olympics.” Again, social media find their way into the big story of the day, but keeping perspective is important. Only a fraction of Internet users spend much time on Twitter (8 percent), and the virtual world pales in comparison with real Olympic athletic achievement. There is no doubt that Twitter, … Read more →