Some Facebook page owners can now view certain post metrics directly from their Timeline, including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion. This gives page owners an at-a-glance understanding of how many fans they are reaching. Or, more … Read more →

Have you ever wondered what Twitter would sound like if tweets could be translated into music? Would it be a high-pitched “Eeeee!” thanks to the many millions of Beliebers tweeting nonstop? Or maybe it would be a “beep-bop-boop” robotic sound to account for all the spammer-style bot accounts? The Listening Machine has decided to find out. And … Read more →

Facebook is testing a series of cosmetic changes to the top of users’ Timelines, the company has confirmed. Screenshots of the new design were posted on Talking Points Memo Tuesday morning. The images (below) show a condensed version of Timeline, in which a user’s details (name, occupation, education, location) appear in reverse type on top of — rather … Read more →

Google’s Chrome web browser just passed Microsoft’s Internet Explorer to become the most-used browser in the world, says the latest data from a digital analytics service. Although Chrome has edged out IE before for short periods, the last week marks the first time Chrome was the No. 1 browser for a sustained period of one week. Exactly 31.88% of the … Read more →

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at a Buddy Media event … Read more →

It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively. With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best. The upshot: When you talk about things related … Read more →

Following Trails Only a Beauty and a Wedding Blog Real Simple caused a stir on the web in December when it told Ad Age that it was getting more referrals from a relatively obscure platform called Pinterest than from Facebook. Five months later, it has joined an exclusive “100,000 Club” comprising brands with a six-figure following on … Read more →

Buying one share of a stock will not lead to extensive financial gains or losses, but for those interested in a collectible from Facebook’s Friday initial public offering, the social network will issue paper stock certificates, according to its IPO filing. CNNMoney reported that “investors” seeking to purchase a single Facebook share can turn to companies including GiveAShare.com and OneShare, adding … Read more →

Facebook is testing a product called “Highlighted Posts” that potentially puts the company into the online classified ads arena dominated by Craigslist by letting users amplify their status updates. The feature — discovered by Stuff, a New Zealand blog (which is unaffiliated with the U.K. publication of the same name) — is being tested with a “small … Read more →

Could Facebook become the next Dropbox — or a haven for sharing files without regard to copyright? The social network has revealed to Mashable that all Groups will now offer the ability to send files. This update rolls out to a small percentage of groups Thursday, and will become available to others during the following days. If … Read more →