Why Your Brand Needs to Be on Facebook Now

With 450 million users globally (and millions more being added each week) Facebook is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but remarkable history, many brands have remained on the sidelines of the social media revolution. Facebook was the most visited site on the web … Read more

Mobile Payments Startup Square Ups The Ante, Drops Transaction Fee For Businesses

Mobile payments company Square has made an interesting move today, which should put competitors Verifone and Intuit on notice. The startup is dropping the per transaction charge for any business using its mobile payments device and service. Square previously charged 2.75% of each transaction amount plus a flat $0.15 per transaction fee. Today, Square is completely dropping … Read more

10 Fascinating YouTube Facts That May Surprise You

YouTube is huge. Humongous, even. More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. The average YouTube user spends between 15 and 25 minutes a day on the site, but how much do we know about the world’s largest video sharing website? … Read more

Facebook Privacy: 10 Settings Every User Needs to Know

Facebook’s privacy settings are extremely detailed, giving you the ability to fine-tune the privacy aspects of almost every little part of your Facebook account. Unfortunately, for most users, this level of micromanagement makes Facebook’s privacy settings a convoluted mess. Even worse, these settings change often; you may think you know everything there is about them, only … Read more

Why Many Super Bowl Ads Failed to Score

The Financial Times ran a story this week on the “infomercial king” of the U.S., British-born Anthony Sullivan. Mr. Sullivan says his job is to pitch products, not to market them, and he likens those who practice the dark art of marketing as “black-suits-wearing namby pambies.” The basics of selling, or how to put a … Read more

YouTube Adblitz: 2011 Super Bowl Commercials

So the Super Bowl came and went for another year and even if your team didn’t win, you may have at least found some enjoyment in the commercials. Commanding the most expensive prices of all airtime, great creative minds are put to work to come up with some of the best 15, 30 and 60 … Read more

Facebook ‘Instant personalization’ launches: How to disable it, and why

Facebook’s ‘instant personalization’ feature is to be switched on today, allowing the walls between the social network and the world to be broken through for a seamless experience for all. While many have not been able to access the instant personalisation feature yet, it turns on today. More worryingly, it is turned on by defaultso many will be … Read more